Sonic ID

What is Sonic Branding?

From alerts to ambient noise, background music to notifications, sound shapes how we feel, focus, and connect. Sonic ID brings strategy to sound, making brand experiences more memorable and emotional. At its core, sonic ID answers the question, "What does it sound like?" Using various assets, we help to answer the question.

Sonic logo

A sonic logo serves as your audio calling card - a brief “hello” that instantly identifies your brand. With time, this auditory signature captures attention and subtly embeds itself into the listener’s memory, becoming deeply associated with your brand’s identity, helping to build trust, familiarity, and a lasting emotional connection with your audience.

Branded music

From ancient rituals to modern media, music has always been a fundamental part of human expression. It moves us, unites us, and creates deep, lasting associations that words or visuals alone often can't. In branding, it transforms moments into memories and messages into feelings. When used strategically, music doesn’t just support a brand - it becomes part of its identity.

Branded voice

Choosing the right brand voice can evoke that same sense of trust and emotional connection. It draws you in, makes you listen, and transforms scripted messages into real conversations - making the brand feel alive, human, and truly authentic. When chosen and used with intention, it becomes a signature sound that audiences recognize, remember, and respond to.

What to do next?

Get in touch and lets create your sound together!