+ Cases
Senukai
Senukai is a leading retail company in the Baltic States, offering a wide range of home improvement, construction, and DIY products. With stores across Lithuania, Latvia, and Estonia, along with a robust online presence, Senukai serves both individual customers and companies.
Challange
Create a soundtrack that would depict and showcase the diversity and accessibility of products found in Senukai hardware store.
Solution
The concept centered on crafting the entire music track using only items available at Senukai store. From a bucket with a string, turned into a bass, paint cans into percussion instruments, and PVC pipes into didgeridoo-like elements and even a makeshift saxophone. Various sound recordings were incorporated to enhance the visual storytelling, making this a highly creative endeavor in both music and set design.
Recordings
Result
A funky and catchy music track that was so well-received that it became a central piece of Senukai’s branding, used across all media platforms for the entire year - from TV adverts to in-store playback.