Saldo Bank

Saldo Bank – a Finnish digital bank simplifying personal and small business finances – partnered with us to craft its sonic identity, from a sonic logo and UI sounds to branded music and voice.

Challange

Develop an inovative sonic branding that would stands out in the digital banking industry, but at the same time portray security and seamless banking solutions.

Solution

Reflect a blend of modern minimalism with warm, trustworthy tones and incorporate the brand’s signature color - violet. After exploring global bank sound examples, we avoided the typical piano-based approach to help Saldo Bank stand out.

Result

The increasing bank account limit was chosen as the key concept, represented sonically by an ascending digital arpeggio that subtly yet upliftingly conveys the swift update of the user’s balance.