SurfShark

Create a modern, safe, and enabling sound, that would be distinctive and serve as a multipurpose asset.

Our goal was to embody Surf Shark as a “Dynamic Wave” - a modern, engaging, and youth-driven representation that encapsulates the essence of freedom, protection, and seamless connectivity inherent in their service.

For the logo to serve as a multipurpose asset, it had to be adapted as an UI sound and sonic logo, meaning it had to be short, attention-grabbing and cut through the mix. We designed it by digital sounds with an upwards motion, ending with a rich and warm chord.