+ Cases
Cases
Saldo Bank
Saldo bank - a Finnish digital bank focused on simplifying personal and small business finances, partnered with us to create their sonic identity: from sonic logo and UI sounds, to branded music and voice.
Challenge
Develop an inovative sonic branding that would stands out in the digital Banking industry, but at the same time portray security and seamless banking solutions.
Exploration
Our goal was to reflect a blend of modern minimalism with warm, trustworthy tones and incorporate the brand’s signature color, violet. After exploring global bank sound examples, we avoided the typical piano-based approach to help Saldo Bank stand out.
An ascending digital arpeggio was chosen to sonically represent the swift update of the user’s balance. The subtle yet uplifting sound conveys the positive notification of increased credit, evoking a sense of reassurance.
An ascending digital arpeggio was chosen to sonically represent the swift update of the user’s balance. The subtle yet uplifting sound conveys the positive notification of increased credit, evoking a sense of reassurance.
Result
Cases